Apps & Activities is Cigna's wellness and incentive app launched for download in the App Store and Google Play in March, 2018. The user chooses fitness, nutrition and resilience activities to track and is encouraged to complete their weekly commitment by motivational messaging and earning rewards. Visual design started by proposing stylistic directions via moodboards and style tiles. We then worked within Material Design to quickly create components. The branding of Apps & Activities was completed with the design and delivery of App Store assets.
My Role: Lead Visual Designer